Joe Fida, BE, MASc
CEO
Joe Fida is the founder and driving force behind
Clean Play Pet Products — where engineering meets compassion for animals. With a master’s in chemical engineering and recognition from Forbes 30 Under 30 and EY Entrepreneur of the Year, and program advisor at TMU for the Chemical Engineering department, Joe has built his career on transforming advanced science into practical solutions that make life cleaner, safer, and simpler for pets and their people.
Inspired by his own pets — Findlay and Stella, his loyal dogs, and Merlin, his 20-year-old snake who’s been with him since his teens — Joe knows that caring for animals means caring for their environment. That belief led to Clean Play’s cold-plasma sanitization technology, a chemical-free, battery-powered innovation redefining what “clean” means in animal care.​​
Merlin.
​Beyond his scientific achievements, Joe is known for his integrity, hands-on leadership, and quiet persistence. Whether refining prototypes late at night or mentoring new team members, he leads by example — thoughtful, precise, and guided by the belief that better design leads to a better world.
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Joe’s story reminds everyone at Clean Play why innovation matters: when people care deeply about what they build, they don’t just create technology — they create impact.
Stella.
Awards
It’s not just our team that thinks Joe is pretty special. Joe has been recognized as a leader in entrepreneurship with several major awards:
Forbes 30 under 30 2022
Entrepreneur Of The Year 2023
TMU’s inaugural Rising Stars 2025